Industrial Design, Engineering & Product Strategy

Award-winning industrial designer, engineer, and business strategist based in London, UK.

With over 25 years of professional experience across the UK, US, Asia, and Africa, I work across design, engineering, and commercial strategy to develop products and businesses that consistently deliver strong commercial performance and award-winning outcomes.

Design, at its surface, is often perceived as form, interaction, and tactile experience. In reality, it is the result of a far more complex system of interdependent factors—engineering constraints, technology platforms, manufacturing realities, and commercial drivers all shaping the final outcome.

My approach is built on understanding and aligning these forces from the outset, ensuring that design decisions are not isolated aesthetic choices, but strategic decisions that optimise performance, viability, and long-term value.